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LA MOLLA ®
Made in France Jewelery, since 1997
Since 1997, we have been passionately working with industrial stainless steel springs to transform them into an aesthetic object, combining cutting-edge design and high-level craftsmanship.
La mollla® is the attention paid to the materials combined with the extreme care taken in the manufacturing process. Beware of imitations.
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February 1987. Tiziana Redavid, an architecture student in Turin, visits the factory of a friend, an industrial springs manufacturer. Springs are scattered all over the floor: the young Italian picks up a few dozen, puts them on her wrist, and with her imagination, these simple springs soon find an artistic intent. Tiziana is stricken by the analogy with African ornaments and even more by the aptitude of this industrial material to evolve into jewelry.The first bracelet of the collection is composed of 97 stainless steel springs, a reference to the year of their launch on the market. The delicacy of their texture evokes silk and their lightness contrasts amazingly with their quantity. "Molla" means spring in Italian. Using this name, Tiziana has registered the mark la mollla® with three Ls that graphically evoke the spring movement. The 97 Bracelet will be launched in Paris and distributed following a selective commercial strategy later on. It becomes a fashion phenomenon, found in London, New York, Tokyo, Los Angeles and Moscow. Press worldwide calls the la mollla® bracelet the «jewelry of the end of the century», but this worldwide success attracts the attention of copiers, who did not hesitate to take advantage of the success.Since then, Tiziana confirms her creative talent by proposing every year new collections where force, creativity, elegance and aesthetics are harmoniously combined. The artist can please us with magnetic jewels in brightly colored resin, or she can astonish us with simple architectural lines but she will always ravish us by proposing an atypical ornament.
