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MONA
Modern Watchmaking // The soul of things
At MONA, duality is everything, and we are guided by an unshakeable conviction: that all things have a soul. We design and assemble our watches in Bordeaux, France and we are part of a contemporary and minimalist dynamic.
We believe that each object contains a story, a know-how, and promises that are passed on from one generation to the next.
Mona, Modern watchmaking.
Established since 2012, MONA, with its rough and sophisticated style, is one of the first French micro-brands specialised in watchmaking Our philosophy, engraved/embedded in the values that guide us and our creations, is the acceptance and celebration of duality and contradiction. Because we embrace the delicate balance between madness and wisdom, between confidence and doubt, between intensity and lightness. We do not claim to reinvent watchmaking, but rather to design watches for those who see the world as we do. Imperfect, often unpredictable but at the same time constant and naturally rich.
THE SOUL OF THINGS
AT MONA, duality is everything, and we are guided by an unshakeable conviction: that all things have a soul. We believe that each object has a story, a savoir-faire, and carries within it promises that are passed on from one generation to the next. The soul of things is a philosophy that reminds us at all times that we are working with heritage, to design an object that is both the guardian of present time and will be passed on, tomorrow, accompanied by all its complexity. Therefore, when a watch is used for its intended purpose, its owner becomes master of time, master of his time, dominating events, from the smallest to the most decisive. In a way, he becomes the guarantor of this soul that we have imagined for him.
