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SIMONE À BORDEAUX
Costume and Emotional Jewellery
‘Simone à Bordeaux is much more than a brand: it is a positive energy, an explosion of colour and joy born from an ordeal. It embodies the strength, inspiration, and resilience of today’s women.’ Agnès Tardy, Founder and Artistic Director of the brand
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Founded in 2018 by Agnès Tardy (former Public Relations Manager at Clarins and Cartier) and joined in 2020 by her husband, Eric Tardy (former entrepreneur in communications), Simone à Bordeaux was built on an impact-driven business model. The brand is sold through its e-commerce site, wholesale with 500 retailers in France and the United Kingdom, and its boutique in Bordeaux. Through the story of its founder, who overcame two breast cancers, Simone à Bordeaux supports the fight against breast cancer by raising and donating funds each year to associations (nearly €100,000 donated over five years).
Our Mission: To inspire resilience in every woman who has faced hardship and emerged transformed — stronger, brighter, more radiant. At Simone à Bordeaux, each piece of jewellery is a tribute to that inner strength. We believe in the beauty of rebuilding, in the power of emotion, and in the pride of being oneself.
Our commitment: To create colourful, committed costume jewellery to celebrate joy, femininity, and life stories. Accessible jewellery designed to brighten everyday life, convey a message, and affirm an identity.
