APOSE

Pure, automatic and very French watches

Apose has just one vocation: to create high-end watches with an extremely pure design to celebrate French elegance. The only Watches in the world that really are 100% made and assembled in France by the most prestigious watchmaking firms.

Luxury watches are engaged in a frantic race for extravagance, complication and sophistication. In 2020, watch designer Didier Finck and physicist Ludovic Zussa decided to create a French watch brand that bucks these trends by taking up two challenges:

- Return to the purity of high-end watches by adopting all the codes of the French style, the only one capable of producing the sober elegance, the thirst for excellence, the sense of detail, that the whole world envies us for.

- Manufacture a high-end automatic watch fully in France, which all experts consider impossible. Apose was born.

Barely one year after its creation in 2020, Apose, the young brand of high-end French watches, has pulled off its challenge to create a collection, named no.3-100, containing exclusively French components. This was made possible by partnerships with Longchamp, which supplied offcuts of its finest leathers for Apose to use for the straps, and Pequignet, which has just manufactured a new French movement with 65 hours of power reserve. The two founders of Apose also created a new process themselves, combining craftsmanship and high-tech to produce a unique dial and to make up for the disappearance of the last French dial manufacturer in 2000.

Apose watches are imagined, designed, manufactured and assembled in France. Apose has the firm intention to write a new page in French watchmaking, to revive its worldwide prestige.