Discover the brands 
AWAKE
French Avant-Garde Watchmaking
Founded in 2019, Awake exhibits a pioneering and exemplary vision of avant-garde watchmaking, more in tune with climate-related and environmental issues. Between constant innovations and a minimal carbon footprint, Awake aims to raise awareness and pave the way to new forms of making and consumption.
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Founded in 2019 by Lilian Thibault and conceived as a brand that reflects her commitments and her view of the world, Awake quickly made a name for itself by creating the G7 watch at the request of the Élysée Palace, embodying France's commitment to finding solutions to plastic pollution in the oceans. To this end, Awake designed the world's first watch made from recycled fishing nets, demonstrating its ability to transform an ecological threat into a new sustainable and innovative resource.
2022 marks a turning point in Awake's history with the launch of Mission To Earth Chapter 1 NASA and Chapter 2 Nightfall: a bridge between watchmaking tradition and cutting-edge innovation, highlighting the brand's move upmarket and its evolution around new materials and technologies. In a world first, Blockchain is directly integrated into the watch glass, giving this technology a new dimension thanks to services and experiences that are completely new to watchmaking.
Awake's uniqueness lies in its mastery and transformation of materials from recycling or bio-manufacturing processes, minimising the impact of manufacturing, and combining them with cutting-edge technologies. The best way to predict the future is to build it, which is why Awake designs modern, sustainable, high-performance and meaningful watches, making each owner an ambassador for the brand.
Iconic Products
ZoomAWAKE TIME TRAVELERS - GREY
ZoomAWAKE TIME TRAVELERS - PURPLE
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