Founded in 2019, Awake exhibits a pioneering and exemplary vision of avant-garde watchmaking, more in tune with climate-related and environmental issues. Between constant innovations and a minimal carbon footprint, Awake aims to raise awareness and pave the way to new forms of making and consumption.
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Hong Kong Watch & Clock Fair 2025: 10 French Brands Gathered Under the France Pavilion
The Hong Kong Watch & Clock Fair will open its doors from…
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Blue watches, timepieces to chase the blues away
Between sea and sky, blue cradles the world with a watchful eye.…
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Diving watches: queens of the ocean depths
Since they first emerged in the 1950s, diving watches have become icons…
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French watchmaking shines at the Geneva Watch Week!
From April 1 to 7, 2025, Geneva becomes the global hub of…
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Revival of a watch movement: French automatic watches
The French automatic watch market has been experiencing a renaissance. A new…
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Inhorgenta: French pavilion of 10 watch brands.
Inhorgenta will open its doors in Munich on 21 February 2025. With…
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Clocking the trend for minimalist women’s watches to sharpen your style
Elegant, timeless and discreet: minimalism has made a big impact on fashion,…
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The eternal magic of the Golden Hours
In the 24 hours that make up one day, there are a…
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When the automobile world joins forces with watchmaking, dials become dashboards and…
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Wristwatch jewellery: enchanting and precious pieces
These twinkling, elegant and sophisticated watches reveal your sparkling side. Wristwatch jewellery.…
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No-gender watches: when unique style is right on time
The no-gender trend is definitely one of the standout movements in recent…
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Women entrepreneurs in watchmaking
Women have kept a low profile in the world of watchmaking for…
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