Beaubleu was founded in Paris by designer Nicolas Ducoudert, to offer a new perception of time through automatic watches featuring iconic round hands. We create limited edition pieces highlighting the beauty of the kinetic movement.
THE BEAUTIFUL IS ALWAYS STRANGE
Beaubleu breaks free from the codes of classical watchmaking by combining singularity and design. We bring a new momentum to watch design based on surprise and creativity. Guided by Baudelaire’s famous quote “the Beautiful is always strange”, our name can be translated as singularity that attempts to emancipate itself from classical codes. Blue, the colour of Paris, is our main inspiration. This Parisian singularity is translated into Beaubleu.
THE HOUSE OF CIRCULAR HANDS
Beaubleu’s circular hands are inspired by the work of Galileo. They give genuine personality to the watch and offer a poetic reading of time by highlighting the beauty of the kinetic movement. Where dauphine or baton hands point in one direction, the round hands indicate a position, a moment. During their course, the hands turn, cross and seem to fly, creating a graphic in perpetual movement.