The unconventional French Touch
Briston is a French premium watch brand, with a resolutely Sport Chic style. Our collections strike the perfect balance between a timepiece and a chic, smart & trendy accessory.
Briston is a French brand of British Sport Chic watches, established in 2013. After 15 years in the luxury watch industry, Brice Jaunet decided to create his own brand and developed a chic yet accessible timepiece using noble materials. The Clubmaster model with its "cambered square" shape and its singular watchmaking personality offers a smart and casual look and highlights the beauty and shades of the acetate. In 2020, Briston altered its emblematic case with a “cambered barrel” shape featuring broken curves and straight lines: the Streamliner.
Cellulose acetate, Briston’s DNA, is a natural and hypo-allergenic material, made from 70% cotton fibres and provided by the italian world leader, Mazzucchelli. In addition to the interchangeable, sturdy and water-resistant NATO-type strap, other materials such as leather, silicone, flannel and steel are also available, perfectly illustrating the lifestyle & unconventional French touch of Briston watches.