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MARCH LA.B
Montres Françaises
March LA.B is a Made in France luxury timepiece brand established between Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing.
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March LA.B is a Made in France luxury timepiece brand established between Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing, the brand’s designs embody opposite yet complimentary aesthetics and create a new transversal time zone. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more.
March LA.B automatic watches are equipped with the new La Joux-Perret Caliber providing 68 hours power reserve. The G100 movement arrive as spare parts - every component is designed and manufactured in Switzerland - and is fully assembled by master watchmakers from Besançon. A transparent and efficient process which directly follows the recent recognition of the Franco-Swiss Jura watchmaking know-how by UNESCO. March LA.B once again pioneers “watchmaking sustainability” with this desire to join knowledge and unite forces.
