SEMPER & ADHUC

Durable watches crafted in France

Throughout history a wide array of watchmaking mechanisms have found themselves orphans, missing a case, still working, but simply forgotten. So the Semper & Adhuc workshop began searching for these historical treasures, to restore them using traditional skills and offer them a modern outfit. The result is a new watch with at its core an ancient but perfectly rehabilitated mechanism.

In Latin, Semper & Adhuc means “Since always and until now”. This appellation perfectly symbolises the essence of our concept: the creation of unique watches containing a restored mechanism, as a way to anchor ancestral heritage in our time for many years to come. Everyday, Semper & Adhuc leaves on a quest to find new mechanisms of different origins and calibres, to constitute the core of our future models.

While still a young student in watchmaking, Colin de Tonnac obtained orphan mechanisms, which he brought back home after school to continue practising the different techniques of the profession. Quickly enough, the hunt for mechanisms became a true collection, from which some parts would later on be integrated into the very first Semper & Adhuc watches. After a diploma in Art Professions the Edgar Faure school in Morteau, Colin worked in a prestigious and independent firm in Geneva: Patek Philippe SA. Firstly in the quality department, then as a lab technician in watchmaking, he continued to improve his skills in building, optimising and assembling timepieces. In August 2016, driven by a deep desire to set up his own business, he created the project of his dreams: an elegant and durable watch able to recreate a strong and vibrant link between the object and its owner. But that is not all: the brand would remain at a human scale, with voluntarily limited development and all made in France.