Magazine

Vicenzaoro January 2025

French jewellery: expertise, creativity and international renown

Boasting a long-standing legacy and unrivalled expertise, the French jewellery sector has embodied excellence and innovation for centuries. The iconic establishments on Place Vendôme have cemented the sector as an international benchmark in luxury fashion.
Meanwhile, changing trends and expectations are currently fuelling the emergence of a new wave of brands. Creative and forward-looking, they are opening up new perspectives and gradually gaining recognition on the international scene.
To showcase and support this creative surge, we have reserved 2 dedicated spaces at the January 2025 Vicenzaoro show for a selection of groundbreaking new French brands to reveal their full potential.

Meet us at Hall 1 – Stand 171 and Hall 6 – Stand 153 from 17 to 21 January 2025!

Vicenzaoro 2024

In Hall 1 at Vicenzaoro, the French Creative Corner features 4 French brands - Ikoba, Morganne Bello, Mysteryjoy and Unknow Brand - each expressing its identity through contemporary design. Visit us at stand 171.

Ikoba

Jewellery for Men inspired by the World.
Ikoba enchants lovers of male jewellery through unique creations available in boutiques in France and worldwide. Each piece draws its inspiration from travels and cultures spanning the entire world, offering a wide variety of patterns and natural materials.
The Ikoba collection stands out for its authentic designs incorporating materials such as leather, fossilised wood, lapis lazuli, pumice and many more…
The brand is easily recognisable in shops thanks to its elegant leather and wood display cabinets.
In the world of Ikoba, each jewel tells a story of travels and encounters.

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Morganne Bello

Morganne Bello embodies the essence of innate elegance, refined simplicity and timeless chic.
Established in Paris in 2002, the Maison has broken free from the canons of traditional jewelry to create an immediately recognizable style that combines subtlety and harmony of shapes with the natural beauty of gems. We only work with the most beautiful gemstones which we meticulously source and select around the world. Each one of them is then hand-cut to create our signature designs.
Every step of our creative path is guided by the beauty and magic of gemstones as well as our desire to create a jewel like a treasure of poetic emotions.

Mysteryjoy

“An ode to childhood and imagination, Mysteryjoy plays with the codes of fantasy.”
Each and every piece of our jewellery is handmade in France using 18-carat gold and lab-grown diamonds: fair sourcing, carrying a promise and a commitment.
Joy Toledano creates jewellery like a magician performs their tricks. Each piece of jewellery is designed like a story to be told, a book to be discovered.

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Unknow Brand

Unknow Brand, a French jewelry brand, reinvents traditional jewelry by blending timeless French elegance with the spirit of American street culture. Founded in 2018 by Florian de Launay, the brand offers bold and modern unisex creations designed for those who want to express their personality with style and authenticity.
Our collections Bind Me, Love Affair, and Dreamer reinterpret the everyday object of the hose clamp into refined jewelry pieces, combining 925 silver or 18-carat gold, and black or white diamonds.
Worn by international sports icons such as Neymar Jr, Wembanyama, Tony Parker, Karim Benzema, and music legends like J Balvin, Unknow Brand represents a new era in jewelry, where luxury, modernity, and urban culture merge with audacity and elegance.

In hall 6 at Vicenzaoro, the French Creative Corner features 3 others French brands - Copin, Oscar Massin and Rouvenat - renowned for their jewellery expertise and exclusive design. Visit us at stand 153.

Copin

Maison Copin, a jewellery and goldsmithery firm founded in 1870, seeks to break the mould and project a less conventional, more avant-garde and liberated vision of the codes of jewellery.
A legacy of excellence combined with strong artistic leadership generate a merger of unique features, placing the Copin jewel at the centre of a creative vision that goes beyond the boundaries of the brand itself.
Copin is synonymous with mastery. The goldsmithery and jewellery Maison perpetuates its tradition of expertise and craftsmanship while looking resolutely ahead to the future.
Copin traverses the barriers of time, drawing astutely on past creations while importing and testing ingredients from other sectors and influences in order to fuel its innovative vision.

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Oscar Massin

The house of Oscar Massin, visionary 19th century grand joaillier, is radically evolving its legacy, setting a new precedent for fine jewelry.
After holding key roles at Cartier, Harry Winston and De Beers, top executives Frederic de Narp, Coralie de Fontenay and Creative Director Sandrine de Laage joined forces to initiate a growing, game-changing movement.
The fine jewelry and Liberté engagement collections take inspiration from Massin’s most iconic designs, most notably his metal lacework, showcasing the ever-changing beauty created through the infinite synergies of diamonds and light.
Informed by Massin’s highly refined, imaginative sensibility, the line uses only fully traceable, climate-neutral grown diamonds in settings of 100% recycled gold. These exceptional, newly available stones are the first to meet the highest standards of environmental and ethical responsibility by SCS Global Services.
Oscar Massin is on a mission to make fine jewelry worth wearing.

Rouvenat

Founded by Léon Rouvenat during the Second Empire and relaunched in November 2022, Maison Rouvenat perpetuates a heritage of excellence in jewellery. Without betraying the tradition that established Rouvenat as one of the most dazzling houses of the 19th century, it chooses to reinvent iconic pieces while respecting the eco-creation cycle. Favoring the use of sustainable materials such as recycled gold and silver, antique stones and upcycled cases, each piece of jewellery is designed with a respectful approach to the environment. The jewel adapts to the stone, not the other way around, reflecting Rouvenat's commitment to sustainable fine jewellery.

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And...

In addition to our 2 collective stands, other French brands are present at the fair, including Akillis, Bijoux CN, Cédille Paris, Isabelle Langlois, La Brune & La Blonde, Marcel Robbez Masson, Min&ral Joaillerie, My First Diamond, Zag Bijoux. Visit them for a complete overview of French creativity.

Francéclat is responsible for developing French timepieces, jewellery and tableware brands. It aims to expand and develop these three symbolic sectors both in France and around the world, showcasing the country’s highly admired art de vivre.
Francéclat studies and understands markets, drives creativity, stimulates innovation and brings the right people together to accelerate the development of these iconic French sectors. Our initiatives spotlight French savoir-faire extend far beyond the borders of France.
We have connections around the world, and our ambition is to promote and drive French expertise through finely crafted, authentic French products.