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ZAG BIJOUX
Jewels of Life
ZAG Bijoux is a French brand of elegant, everyday jewellery for everyone, at any age. ZAG Bijoux is the combination of Parisian creativity and artisanal expertise. A pioneer of this impeccable quality, ZAG stands out and is renowned for its work with 316L stainless steel ionised with fine gold.
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Founded in 2009 by Michelle Zhang, ZAG Bijoux was born from a family passion for design. The daughter of fashion accessory designers, Michelle launched her own jewellery brand in Paris, accompanied by her brother Hervé. Their ambition: to offer elegant, high-quality jewellery for everyday wear.
ZAG focuses on artisanal excellence, working with the best jewellers in Hong Kong. The workshop, which now employs 50 experts, masters advanced techniques such as setting and polishing for a sublime gold-plated finish. Each piece undergoes at least five quality checks.
A pioneer, Michelle Zhang innovates by working with 316L stainless steel, a hypoallergenic, durable material used in surgery, which she enhances with a unique gold-tone finish. She also incorporates natural stones (lapis, malachite, turquoise, etc.) into her creations and offers limited editions with refined designs. Always guided by the search for originality and excellence, Michelle continues to innovate, making ZAG a pioneering brand of modern jewellery.
The collections are rich, elegant, and made to be worn every day. Stylish, accessible, and carefully designed, ZAG offers pieces designed to last, which are easy to accumulate in a mixed and modern wardrobe.
