Discover the brands 
POIRAY
Jewellery and Watchmaking since 1975.
Founded in 1975, Maison Poiray sees precious jewellery as elegant, creative and customisable to suit every taste. The Poiray universe is enriched by collections centred around these values. Immediately recognisable, immediately desirable, the House's collections adorn women for every occasion.
Zoom
Between tradition and modernity, Poiray expresses its vision of uninhibited luxury through timeless classics. Established for almost 50 years in the heart of Place Vendôme, it has reinvented the creative and luxurious codes of the area.
From the first day of its creation, Maison Poiray forged links between the expertise of jewellery and the elegance of couture. This led to designs such as the Tresse, directly inspired by the turbans created by the famous couturiers of the early 20th century. Before becoming a jewellery mecca, in the 1930s Place Vendôme was the epicentre of Parisian elegance, home to a number of couturiers and milliners. Art Deco also flourished during this period, giving rise to themes dear to the Maison, such as gadroons and filigree pieces.
Poiray did not want to limit itself to precious stones alone, infusing its creations with the rich palette of colours offered by fine stones. Drawing on its expertise, its knowledge of stones and its mastery of gem-setting, the Maison offers innovative, ever more audacious creations to satisfy every desire.
Under the banner of modernity, these new classics with their generous volumes and pure lines are an instant success. Maison Poiray embraces the everyday life of the contemporary woman who lives a thousand days.
