1977

A French savoir-faire

1977 watches embody French boldness and craftsmanship. Their refined design, paired with carefully selected components for durability and precision, reflects the brand’s originality and commitment to excellence. Each timepiece, featuring a 904L steel case, a France Ébauches movement, and an engraved quote on the back, is a subtle expression of expertise and commitment.

Created for those seeking a unique watch, 1977 offers an inspiring alternative to the major luxury houses. These watches combine character, style, and significance, transforming every moment on the wrist into a distinctive and authentic experience.

1977 – French Elegance, A Legacy in Motion

Born from a desire to promote the French watchmaking Savoir-Faire, 1977 is far more than a simple timepiece. It is a family adventure, where passion, commitment, and precision shape every creation. The project was imagined by Pierre Burgun, CEO of the Pierre Lannier brand, and brought to life by his daughter, Laura Burgun. Together, they represent a natural continuation of the legacy started in 1977 in Alsace, taking things further by launching a dedicated brand — one that is bold, free-spirited, and firmly rooted in the French horological tradition.

What sets 1977 apart is its sincere dedication to French craftsmanship. Every timepiece is designed and assembled in our Alsatian workshops with meticulous attention to detail and full control over the value chain. By choosing to work with France Ébauches, a historic manufacture based in Maîche, 1977 revives an iconic French movement. This automatic caliber — robust, reliable, and precise — forms the beating heart of our watches, embodying mechanical excellence and the transmission of rare expertise.

This demand for quality is further validated by our Origine France Garantie certification — the only independent label that certifies that over 75% of a product's production cost originates in France. To this day, 1977 is the only watch brand certified OFG, underlining a real commitment: to support local supply chains, preserve watchmaking gestures, and offer a product that is both premium and accessible.

As such, 1977 positions itself as a true ambassador of contemporary French watchmaking, blending aesthetic refinement, technical mastery, and cultural engagement. Each model is produced in a limited series of 99 numbered and millésimé pieces, with a literary quote engraved on the caseback — a poetic detail that adds emotional resonance. For the 2025 Millésime, the quote by Paul Valéry reads: "The greatest freedom is born of the greatest discipline" — a perfect reflection of the brand’s philosophy.

Choosing a 1977 watch means more than acquiring a beautiful object. It means joining a collective journey, celebrating a cultural heritage, and supporting a vision. It is a watch made with purpose, guided by freedom, ingenuity, and determination — the hallmarks of a new era in French watchmaking.