DEPANCEL
Automatic watches designed for automobile enthusiasts
A contraction of Delage, Panhard and Facel Vega, Depancel is a French watch brand created by car and watch enthusiast Clément Meynier in 2018. Driven by the desire to offer a modern and accessible vision of watchmaking, it offers a community-based approach featuring a business model of co-creation and pre-orders.
Depancel is a French brand whose mission is simple: to offer lovers of beautiful mechanics automatic watches that are sporty, elegant and of high quality, reflecting their passion for automobiles. Unlike traditional watch brands, Depancel relies on a business model based on co-creation and pre-ordering. Their goal is to put beautiful timepieces on the maximum number of wrists, and here is how they are going to achieve it.
First, the brand asks the opinion of its community: from the collection of details to the final design of each product, they are the ones to say what they desire, which universe and designs they prefer, and which characteristics they want to see in their watches. Afterwards, the products are sold directly and through pre-orders. Thanks to this model, the production of most components and their assembly are initiated according to what has been ordered. This model is designed to ensure quality rather than quantity, and offers greater creative freedom to the brand while limiting the risks associated with over-stocking. The watches are sold at incomparable value for money and come with a 5-year warranty.