French brands in the spotlight at the Wind-Up New York show

Francéclat supports and promotes the excellence of French watchmaking on the international stage. At the Wind-Up New York show, ten French watch brands are showcasing their unique expertise, combining tradition, innovation, and creativity. Discover the maisons that are helping French watchmaking shine around the world.

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Awake — Poetic and Committed

Founded in 2019, Awake is an independent brand that seeks to reveal the beauty of the world through the object that symbolizes time. Dedicated to modernizing ancestral crafts and reviving forgotten national treasures, the brand offers a poetic and inspiring approach to watchmaking, blending creativity, excellence, and emotion.

Baltic — Vintage and Refined

Baltic combines vintage aesthetics with contemporary design. From dress watches to dive watches, each model stands out for the elegance and functionality of its finely crafted dials and hands. Its subtle, sophisticated color palette evokes the golden age of classic watchmaking.

Beaubleu — Creative and Symbolic

Since 2017, Beaubleu, founded by Nicolas Ducoudert, has embodied the desire to break away from convention through the culture of free time. Its iconic circular hands transform time into a moment to be savored, offering automatic watches that are both aesthetic and symbolic.

Briston — Accessible and Casual

Launched in 2013 by Brice Jaunet, Briston offers watches with a British Sport Chic style that are both elegant and accessible. Its emblematic models, the Clubmaster and Streamliner, stand out through the original use of cellulose acetate and a wide variety of interchangeable straps, combining sophistication with practicality.

Depancel — Sporty and Mechanical

Founded in 2018 by passionate engineer Clément Meynier, Depancel draws inspiration from the automotive world to create mechanical watches and chronographs with a vintage, sporty style. Each piece is a tribute to fine mechanics and a passion for motor racing

Jacques Bianchi — Mediterranean and Bold

Jacques Bianchi Marseille blends tradition and modernity in timepieces with a distinctive design, inspired by the Mediterranean and a spirit of exploration. Crafted near the Old Port, these watches combine quality materials with bold aesthetics, appealing to both enthusiasts and newcomers alike.

March LA.B — Iconoclastic and Timeless

Between Biarritz and Los Angeles, March LA.B reinterprets French elegance with Californian cool. Founded in 2009, the brand creates refined yet accessible watches, inspired by the 1970s and defined by a sleek, high-quality design. Its unique identity is embodied in the signature ‘green line.

Pequignet — Bold and Independent

Based in the Jura region, Pequignet stands out for its heritage and its movements entirely designed and manufactured in France. Combining tradition and innovation, each timepiece reflects French elegance and a unique watchmaking savoir-faire, while remaining true to the brand’s regional roots.

Serica — Elegant and Technical

Founded in 2019 by Jérôme Burgert and Gabriel Vachette, Serica creates robust, technical mechanical watches with a refined aesthetic. Functional, water-resistant, and reliable, these timepieces offer timeless beauty, staying true to the simple, authentic pleasure of mechanical watchmaking.

Yema — Authentic and Innovative

Based in Morteau, Yema has been developing and producing its own Manufacture movements for the past three years. The brand’s ambition is to strengthen its in-house watchmaking expertise, combining movement design, machining, assembly, and French craftsmanship to create innovative and authentic timepieces.

Beyond their individual identities, these brands reflect the full richness of French watchmaking. Sporty, technical, elegant, colorful, complicated, or customizable, each expresses a unique vision of time and helps showcase French watchmaking expertise on the international stage.